A carregar...
Publicação
The virtuous cycle of marketing, fan engagement, financial performance, and league attendances in strengthening competitiveness
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 898.17 KB | Adobe PDF |
Orientador(es)
Resumo(s)
This study, in collaboration with UEFA’s Growth Programme, explores how marketing, fan
engagement, league attendances and financial management in European football form a
“virtuous cycle” that can be leveraged by National Football Associations (NAs). It identifies
key strategies for maximizing value: diversifying revenue sources, investing in infrastructure
and youth, renewing squad talent, and adopting data-driven decision-making. It highlights
sophisticated marketing and fan engagement tactics like hosting cultural events, creating
tailored loyalty programs, and boosting digital interaction through fan zones and social media.
These approaches, demonstrated by NAs like the English FA, German DFB, and Dutch KNVB,
aim to improve attendance, loyalty, and competitiveness.
Descrição
Palavras-chave
Football Virtuous cycle Sports marketing Fan engagement Financial performance League attendances Competitiveness