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Development of an assetless internationalization plan for 3DWAYS – outside in status quo analysis of 3DWAYS
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This thesis develops an internationalization strategy for 3DWAYS, a Portuguese supply chain
management company, to expand into niche markets in Europe’s sustainable manufacturing
sector. Utilizing an assetless model, 3DWAYS provides tailored solutions to clients addressing
supply chain transparency, efficiency, and sustainability challenges. Combining internal and
external analysis and competitive insights, Germany and the UK are identified as target markets
in the medical technology and smart home niches. A go-to-market strategy details positioning,
partnerships, and marketing initiatives, concluding in an implementation roadmap. A financial
impact assessment quantifies incremental profits, offering actionable insights to establish
3DWAYS as a European supply chain intermediary.
The project is structured into five chapters, beginning with an Inside-Out Status Quo analysis,
followed by the Outside-In Status Quo, Selection of Target Countries and Niche Markets,
Repositioning and Go-to-Market Strategy, and concluding with a Financial Assessment of key
recommendations.
This section focuses on Chapter 2: Outside-In Status Quo, the individual contribution, while
the remaining chapters, which form the internationalization plan, are part of the group
component.
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Internationalization Market selection Go-to-market strategy Financial impact