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Value creation wheel applied to Jerónimo Martins Distribuição de Produtos de Consumo and Whymob
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Orientador(es)
Resumo(s)
This thesis focuses on the application of the Value Creation Wheel (VCW), a dynamic tool that
enables companies to solve problems and create value while encouraging the participation of
multiple stakeholders, both internal and external (Lages, 2016).
First, literature is revisited to gain insight about the concepts being explored in this thesis. Then,
it is introduced DIANA, VCW’s theoretical framework, and its main contributions to the fields
of strategic management, innovation management, and value creation. Finally, are presented
the findings from the application of TIAGO VCW’s practical tool at Jerónimo Martins
Distribuição de Produtos de Consumo (JMD) and Whymob.
Descrição
Palavras-chave
Innovation Paradoxes Problem-solving Value Creation Wheel