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Kalma Bagel: starting and developing a bagel shop in Lisbon — financial insights and progression opportunities
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 2.09 MB | Adobe PDF |
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Resumo(s)
This work project analyzes the validation process for launching Kalma Bagel, a bagel store in
Lisbon, guided by Eric Ries’ Lean Startup Framework. A curated menu of five bagel options served
as the Minimum Viable Product, tested through pop-up stands and social media engagement.
Metrics such as sales performance and customer feedback were used to validate the concept
iteratively. This report consists of a group part and an individual contribution focused on financial
viability and growth opportunities. Results demonstrated strong demand, particularly among
international customers, with a clear expansion and formal launch pathway.
Descrição
Palavras-chave
Bagels Entrepreneurship Prototyping and testing Product validation Pop-up events Sales