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Craft spirits for a better tomorrow – the entrepreneurial journey of Wasted Gin: marketing and communication
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| 10.54 MB | Adobe PDF |
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Resumo(s)
he following work project explores the entrepreneurial journey of Wasted Gin, a purpose driven brand that utilizes an innovative bread-to-gin method to transform surplus bread into
sustainable, premium gin, addressing the issue of food waste and climate change. Wasted Gin
and its founders faced significant challenges in executing its innovative bread-to-gin production
process, which hindered their ability to achieve the desired social and environmental impact.
The obstacles, primarily caused by complexities in finding suitable strategic supply chain
partners, forced Wasted Gin to adopt a temporary alternative production method that allowed
the company to further develop its product while staying true to its mission of sustainability
and combating food waste.
Descrição
Palavras-chave
Entrepreneurship Start-up Sustainability Spirits industry Impact Gin Food waste Bread Circular economy