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Unlocking the potential of Cascara with impact entrepreneurship: a journey from coffee by-product to market innovation – financial strategy
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Resumo(s)
This work project explores the innovative transformation of Cascara, a by-product of coffee
production, into a functional, health-conscious beverage while laying the groundwork for an
impactful and profitable business. Among global challenges in the coffee industry, such as
economic vulnerability, social inequities, and environmental degradation, Cascara emerges as
a promising solution. The project identifies opportunities for economic empowerment of small scale farmers, environmental conservation, and market innovation through Cascara's
commercialization. The study follows a structured journey, addressing challenges and
opportunities through diverse methodologies, ultimately identifying one key focus area that got
explored deeply, which is the financial strategy. Using a data-driven approach, it evaluates key
financial metrics such as cost structures, revenue potential, and funding requirements to
determine the venture’s economic viability. By adopting a circular value chain model, this work
project aims to redefine the value chain, fostering sustainability and inspiring impact-driven
entrepreneurship.
Descrição
Palavras-chave
Impact entrepreneurship Start-up Sustainability Consumer goods Cascara Cascara-based beverage Financial strategy Entrepreneurial finance Funding strategy Break-even analysis 3C pricing model Scalability Profitability metrics Unit economics Cost of goods sold Cost structure analysis Revenue stream analysis