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Equity research on CTT Correios de Portugal – stamped for success or lost in transit? Unpacking it’s real value
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This thesis explores the potential of gamification as a strategic tool to enhance
customer engagement and loyalty within the courier and express delivery services
of CTT Group. With the increasing prominence of digital interactions, gamification
emerges as a method to meet the expectations of modern consumers, leveraging
game-like elements to drive behaviour and satisfaction. Through a comprehensive
analysis of theoretical concepts, psychological principles, and case studies from
leading brands like Amazon and FedEx, this study identifies effective gamification
strategies. It further proposes tailored implementations for CTT, such as
subscription models, eco-friendly reward systems, and partnerships with e commerce companies. A financial evaluation and sensitivity analysis underscore
the scalability and profitability of these initiatives, with projected market share
growth in Portugal and Spain highlighting their transformative potential. However,
the research also addresses associated risks, including consumer fatigue,
technological challenges, and data privacy concerns. Ultimately, the thesis
concludes that gamification aligns with CTT's objectives of innovation and
customer-centricity, offering a sustainable pathway to market leadership in the
logistics sector.
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CTT Gamification Logistics Engagement