A carregar...
Publicação
How to reach a sustainable internationalization in the agro-food sector? Frulact: a success story
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.29 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This case describes how Frulact was able to succeed in its internationalization strategy and
highlights the role of innovation as a differentiating tool, thus leveraging the multinational’s
competitive advantage against competitors with higher scale. The combination of Frulact’s
international approach together with a market-oriented innovation, enabled the company to
maintain a sustainable position in the agro-food market.
Frulact, founded in 1987, 100% owned by Portuguese family, which is the Iberian leader and
5th largest worldwide producer of fruit preparations, with 7 production units and a center
entirely dedicated to RDI (FruTech) – a key milestone to the sustainable success of Frulact.
Descrição
Palavras-chave
Internationalization Agro-food sector Innovation Fruit preparations