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Business in practice: analysis of strategic electrification of Mudanca and personal reflection
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| 1.77 MB | Adobe PDF |
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Resumo(s)
This paper explores the experiences and lessons from a Business in Practice simulation, where
cross-functional teams managed a fictive car manufacturer during critical technological and
sustainability transitions. Key roles included Innovation, Marketing, Finance, Operations, and
Human Resources, emphasizing effective decision-making and communication. The analysis
covers personal development, team dynamics under pressure, and the company’s performance
across various functions, highlighting the interconnectivity of departments. This simulation
provided valuable insights into managing an automotive company, preparing participants for
future careers in the evolving and sustainable automotive industry.
Descrição
Palavras-chave
Team dynamics Personal growth Decision making Global car manufacturer Sustainable mobility Electric vehicles Disruptive innovation Cross-functional management ESG Applying theory in practice Business strategy Sustainable production Marketing