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Strategic positioning of Energy as a Service providers: an empirical study of consumer preferences in the European renewable energy sector
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| 2.07 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The Energy-as-a-Service (EaaS) model is reshaping the renewable energy sector, transitioning
from traditional energy delivery to integrated, consumer-centric solutions. This research
investigates the attributes that most significantly drive consumer adoption of EaaS in Europe
and explores strategies for effective market positioning. Using perceptual mapping and
conjoint analysis, informed by expert interviews and consumer surveys, the study uncovers
critical trade-offs, such as technological innovation versus affordability and community
engagement versus accessibility. Key findings emphasize the importance of seamless
transitions, technological sophistication, and contract flexibility. The research offers strategic
insights for EaaS providers navigating consumer priorities in an evolving energy market.
Descrição
Palavras-chave
Energy-as-a-Service (EaaS) Renewable energy adoption Consumer preferences Perceptual mapping Conjoint analysis Market positioning strategies