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Barra Concept field lab on sustainability and innovation – the case of Brazilian natural shower bars
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This thesis explores the entrepreneurial journey of Barra Concept, a premium shower bars
brand rooted in Brazilian heritage and committed to social and environmental
consciousness. Using impact entrepreneurship and the Lean Startup framework, it details
the challenges of building a purpose-driven business, emphasizing iterative Build-Measure Learn cycles for product and market refinement. External validations from incubator
programs, customers, experts, and retail experiences informed customer needs and
regulatory compliance. Key challenges included partner selection, ingredient transparency,
and EU regulations. The findings highlight that strategic clarity and cultural identity are
crucial for the future of Barra Concept in balancing profit with purpose and driving
meaningful change through everyday products.
Descrição
Palavras-chave
Entrepreneurship Natural cosmetics Business development Social impact Sustainability Product Development Social entrepreneurship