Analysis of ColorADD project - Financing options for an internationalization strategy

Abstract

This Field Lab aims to do an analysis to the ColorADD project, a business whose mission is the social inclusion of 350 million color blind people and that is currently seeking for investment that enables to increase its presence abroad and the code’s scope and impact, intensifying the upcoming internationalization process. Based on the organization’s characteristics and in what is considered as typical forms of investment for social driven companies, a model of Quasi-Equity is proposed and implemented, allowing to understand if this is a conceivable solution for ColorADD or not.