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Orientador(es)
Resumo(s)
Corporate innovation initiatives are increasingly pivotal for sustaining competitive advantage
in today’s dynamic market environment. This study investigates best practices and critical
success factors for implementing innovation labs in large organizations. Drawing on
qualitative data from six in-depth, semi-structured interviews with senior executives across
diverse sectors - including chemical industry (Bondalti), financial industry (Banco de Portugal
and SIBS), healthcare (Hospital da Luz), public sector (Imprensa Nacional Casa da Moeda -
INCM), and retail (Sonae MC) - this work project explores how innovation labs are managed
and integrated with the overall corporate strategy. The findings indicate that strategic
alignment with organizational goals, robust leadership engagement, and effective cross functional collaboration are essential. Rapid prototyping and short-cycle experimentation
facilitate risk mitigation and accelerate the validation of innovative ideas, while performance
measurement ensure continuous improvement and accountability. Furthermore, resource
allocation, both in terms of financial investment and infrastructural support, is critical for
creating environments conducive to innovation. Despite limitations related to sample size and
the inherent subjectivity of qualitative research, the study provides relevant insights for
managing corporate innovation initiatives. These insights offer actionable recommendations
for practitioners and contribute to the broader academic discourse on corporate innovation
management.
Descrição
Palavras-chave
Corporate innovation Innovation labs Living labs Best practices Critical success factors Performance evaluation
