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Publicação
Marketing for impact field lab: strategic marketing solutions for Centro de Educação para o Cidadão com Deficiência (CECD): advancing communication and financial viability
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Orientador(es)
Resumo(s)
This Master thesis consisted of analyzing CECD (Centro de Educação para o Cidadão
com Deficiência), a Portuguese non-profit organization focused on supporting individuals with
intellectual and developmental disabilities, and its current situations and organizational
challenges within the social economy context. The purpose of the study is to recommend
actionable strategies that will foster stakeholder relationship and strengthen its business
portfolio activities through communication initiatives. In order to answer the overall project’s
problem, insights were obtained through semi-structured interviews with employees, partners,
and a marketing specialist, complemented with secondary data collection.
Descrição
Palavras-chave
Non-profit organization CECD Financial sustainability Partner engagement