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Nova SBE internationalization strategy to Morocco
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| 270.03 KB | Adobe PDF |
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Resumo(s)
Morocco is the Northwestern African country that has geographical and climate proximity with Portugal. It is known for having the largest numbers of outbound students’ mobility in Al Maghreb region. Nova SBE i is the closest top business school to Morocco, nonetheless, Nova could attract almost none of this mobility flows. This research is conducted to understand the Moroccan higher education market dynamics and the micro and macro factors those affect Moroccan students’ choice of selecting their university abroad, concluding set of actions to help Nova succeed in its internationalization process towards Morocco.
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Internationalization strategy Nova School of Business and Economics Moroccan higher education market Moroccan students' attributes of selecting their university abroad