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Strategic initiatives for enhancing Al-Ittihad’s Football Youth Academy: fostering sustainable growth through success factors from European best practices and academic research: gap and opportunity analysis
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Resumo(s)
This work project defines strategic initiatives to enhance Al-Ittihad’s Football Youth Academy,
aiming to establish it as a national leader in talent development. Using a mixed-methods
approach, including literature review, expert interviews, and internal and external analyses, the
study identifies actionable strategies inspired by European best practices. Key initiatives focus
on talent development, branding, partnerships and addresses staffing gaps to foster sustainable
academy success. The thesis presents a tailored roadmap that integrates these strategic
initiatives, guiding Al-Ittihad toward achieving excellence in youth football development.
Descrição
Palavras-chave
Youth academy Talent development Strategic management Branding Partnerships Vision 2030 Football Saudi Arabia