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The transformative impact of generative Artificial Intelligence: a cross case comparison- measuring productivity gains
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Resumo(s)
This work project investigates the integration of generative AI (GenAI) in organisations,
focusing on effective change management (CM), employee engagement, and assessing
productivity gains. Through qualitative interviews and a quantitative survey across industries,
it analyses challenges and opportunities in GenAI adoption. The study identifies best practices
to foster innovation, enhance job satisfaction, and ensure seamless workflow integration. Key
findings underscore the importance of tailored approaches, including leadership engagement,
clear communication, and continuous training to address GenAI’s complexities. By offering
actionable insights, the research aims to guide organisations in leveraging GenAI’s
transformative potential while remaining adaptable to its rapid evolution.
Descrição
Palavras-chave
Generative AI AI integration Change management strategies Organisational change Measuring productivity gains Employee engagement Job satisfaction Workflow automation and argumentation, Measuring technology impact Technological transformation