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Publicação
a marketing plan for Centro Recreativo e Cultural Quinta dos Lombos female basketball teams – yearly implementation plan focusing on strategic, digital and event initiatives
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 6.7 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This Work Project explores how grassroots sports clubs can enhance their value through Strategic,
Digital, and Event Marketing, focusing on the female basketball teams of Centro Recreativo e
Cultural Quinta dos Lombos (CRCQL). Using a mixed methods approach, the study involved
interviews with key stakeholders, a survey of 275 participants, and strategic frameworks such as
VCW, SWOT, and PESTEL analysis. It identifies challenges such as financial constraints, limited
visibility, and fan engagement, while highlighting opportunities in digital innovation and
community events. The proposed plan includes 15 initiatives, such as social media contents and
sponsorships, aiming for community integration and sustainable growth.
Descrição
Palavras-chave
Sports management Strategy Digital marketing Sports events and grassroot clubs sponsorship