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Giftify: introducing sustainable gift-giving through Ai-powered personalization – driving growth: revenue models and acquisition strategies
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| 1.88 MB | Adobe PDF |
Orientador(es)
Resumo(s)
Marcus’ part explores Giftify’s monetization and customer acquisition strategy, ensuring the
platform’s financial sustainability while aligning with its mission of personalized and ethical
gift-giving. Giftify’s revenue model is built on a dual approach, combining core earnings from
Amazon’s affiliate program with non-core revenue streams such as paid promotions and
anonymized data sales. By strategically targeting high-commission product categories and
leveraging indirect sales, Giftify maximizes its earning potential while mitigating revenue risks.
Additionally, the customer acquisition strategy focuses on influencer marketing, paid
advertising, and organic growth through content creation, ensuring efficient and scalable user
growth. Positioned at the intersection of e-commerce, personalization, and sustainability,
Giftify aims to create a meaningful and financially viable gift-giving experience while fostering
long-term brand loyalty.
Descrição
Palavras-chave
Sustainable gift-giving Business plan Personalisation through AI Low code/no-code technologies