Closing the gap between impact entrepreneurs and pro-bono legal experts by developing a go-to-market strategy

Abstract

With the rise of impact entrepreneurship, young founders are increasingly driven to tackle global challenges but often face setbacks due to limited funding and legal barriers. At the same time, legal experts express a growing interest in corporate volunteering to support social initiatives. Despite these promising trends, a significant gap persists between impact entrepreneurs and legal professionals. This study aims to bridge this divide by developing a two-sided platform connecting both stakeholders and overcoming the chicken-and egg problem. Employing a multi-faceted methodology, including literature review, qualitative interviews, design thinking, and user testing, the platform features a user-centric interface, no code/low-code MVP development, and a phased go-to-market strategy.