A carregar...
Publicação
Closing the gap between impact entrepreneurs and pro-bono legal experts by developing a go-to-market strategy
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 2.84 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
With the rise of impact entrepreneurship, young founders are increasingly driven to tackle
global challenges but often face setbacks due to limited funding and legal barriers. At the same
time, legal experts express a growing interest in corporate volunteering to support social
initiatives. Despite these promising trends, a significant gap persists between impact
entrepreneurs and legal professionals. This study aims to bridge this divide by developing a
two-sided platform connecting both stakeholders and overcoming the chicken-and egg
problem. Employing a multi-faceted methodology, including literature review, qualitative
interviews, design thinking, and user testing, the platform features a user-centric interface, no code/low-code MVP development, and a phased go-to-market strategy.
Descrição
Palavras-chave
Impact entrepreneurship Corporate volunteering Legal support system Social development goals Frontend design Backend design Go-to-market strategy Low code/no-code development