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How to achieve a breakthrough with Pestana Collection Hotels- developing the communications plan for Pestana Collections Hotels
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 4.18 MB | Adobe PDF |
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This thesis examines the competitive positioning of Pestana Collection Hotels, analyzing market
trends, consumer behavior, and strategic challenges. It explores brand perception, customer
decision factors, and industry dynamics, offering insights into Pestana’s differentiation strategies.
Findings highlight opportunities for growth, innovation, and customer engagement in the evolving
luxury hospitality landscape. This report develops a strategic communications plan to enhance
Pestana Collection Hotels’ brand awareness and market positioning. It outlines a multi-channel
approach leveraging digital marketing, social media, and influencer collaborations to engage
affluent travellers. Key objectives include strengthening brand recall, fostering customer loyalty,
and reinforcing PCH’s luxury and exclusivity.
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Brand growth Communication strategy Hospitality industry Luxury marketing Marketing plan Marketing strategy Pestana Collection Hotels