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Giftify: introducing sustainable gift-giving through ai-powered personalization
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| 3.92 MB | Adobe PDF |
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This thesis presents Giftify, an AI-driven platform transforming gift-giving with personalized,
ethical, and sustainable recommendations. Giftify leverages AI and low-code technology to
provide thoughtful suggestions aligned with recipients' preferences and values while
emphasizing sustainability. The research outlines the platform's development as a minimum
viable product (MVP), conducted within a master thesis, and covers market analysis, technical
solutions, and monetization strategies. Positioned at the intersection of personalization, e commerce, and sustainability, Giftify aims to enhance the gift-giving experience, creating
meaningful connections and promoting ethical consumer behaviors while building a scalable
and impactful business model.
The financial section focuses on establishing a solid economic foundation for the platform. It
outlines the main cost drivers, revenue streams, and profitability projections, providing a
comprehensive overview of the platform's financial sustainability. Core elements include the
development of a detailed cost structure, revenue forecasts, and key performance indicators,
along with an analysis of customer acquisition strategies and funding requirements. By
combining financial modeling with realistic growth assumptions, this section demonstrates how
Giftify can achieve long-term profitability while aligning ethical consumerism with a viable
business model.
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Sustainable gift-giving Business plan Personalisation through AI Low-Code/No-Code Technologies