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Understanding the digital mental health landscape: market dynamics and consumer behavior in Europe
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Orientador(es)
Resumo(s)
Mental Health is an increasingly important issue. Along with the advances in
technology, digital mental health interventions have been trending due to several factors,
namely, the stigma associated with presential therapy and the fact that it provides a service
that's 24/7 hours available. This research aims to examine what drives customers to choose and
use digital mental health support apps in Europe, along with their preferences. Additionally, a
semi-structured interview was conducted to better understand the effect and preferences on app
design.
Multiple methods were employed to accomplish this, including preliminary interviews,
perceptual mapping, and conjoint analysis.
Descrição
Palavras-chave
Mental health apps Digital mental health iInterventions (DMHIs) Artificial intelligence (Ai) Market research Perceptual mapping Conjoint analysis Consumer preferences Consumer perceptions Mental health app design Europe