Which hospitality strategies should be applied to sports tourism to ensure customer loyalty – customer acquisition and pre-purchase strategies

Abstract

As the Sports Tourism sector grows and competition intensifies, O-Sports aims to refine their strategies to ensure Customer Loyalty. This work project proposes hospitality strategies to improve customer acquisition and retention, as well as a suggested Customer Journey Map, all supported by a literature review, surveys and interviews. O-Sports seeks to position itself as a leading brand by delivering exceptional experiences, leveraging technology and fostering longterm client relationships. These recommendations are designed to improve customer satisfaction and establish O-Sports as a trustworthy name in sprots tourism, both in Portugal and internationally.