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The key factors shaping dog food purchases in Portugal
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My personal section focuses on the current state of the Portuguese dog food market, the
main brands and the factors that influence consumers' purchasing decisions.
First, an overview of the market. The global pet food market has experienced significant
growth in recent years. In 2023, the total value of the global market is about $120.87 billion
and is expected to reach $193.65 billion by 2032, with an average annual growth rate of 5.45%.
The Portuguese pet food market is also showing a growth trend, with a market value of $833
million in 2023 and is expected to reach $1.097 billion by 2029, with an average annual growth
rate of 4.7%. 72% of households in Portugal own at least one pet, well above the global average
of 58%. The expansion of the pet food market is mainly driven by the increasing emphasis of
pet owners on pet nutrition, especially the growing demand for high-quality, specialized pet
food.
Second, I study the impact of the COVID-19 pandemic. Pet adoptions have surged
during the pandemic, with many families choosing to keep pets for emotional support during
quarantines, a trend that is common across the globe. In North America and the UK in particular,
the rise of remote working has led to an increase in pet adoption as people have more time to
care for their pets. Portugal has also seen a significant increase in pet adoption demand,
particularly for dogs and cats.
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Dog food industry Purchase patterns of consumers Pet food Organic ingredients Nutritional worth Environmentally friendly Current patterns in the market Perception of a brand Portugal's pet food industry