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Revolutionizing global connectivity: how to launch an international brand within the Portuguese Telecom landscape - building the positioning for get
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This project presents a comprehensive market entry strategy for get eSIM Travel, a new
international travel eSIM brand launched under NOS within the Portuguese
telecommunications landscape. Through extensive market research, qualitative and
quantitative data analysis, and strategic planning, we developed actionable insights to
position the brand effectively. The study covers competitive analysis, pricing strategy, financial assessment, and marketing mix optimization, ensuring a robust foundation for
get’s global expansion. Additionally, the project examines key challenges and opportunities
within the Chinese market, where regulatory factors and consumer behavior play a
significant role in shaping the market strategy. As an integral team member, I actively participated in all stages of planning, research, and
strategic discussions. In segmentation, targeting, and positioning (STP), I contributed
two critical brand positioning keywords that shaped the overall branding direction. My
contributions were particularly significant in data collection for both qualitative and
quantitative research, where I played a leading role in designing the methodology and
gathering insights. I was solely responsible for all statistical analyses and authored the
majority of the analytical and research reports. Additionally, I made substantial
contributions to competitor analysis, pricing strategy discussions, financial modeling, and China market research, providing key insights into market entry, consumer
behavior, and localized promotional strategies for China. The findings from this project
offer actionable recommendations that NOS can utilize to strengthen its presence in the
highly competitive travel eSIM market
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Travel eSIM International market expansion Competitive analysis Pricing strategy China market entry Statistical analysis Brand positioning