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Which hospitality strategies should be applied to sports tourism to ensure customer loyalty: customer retention and post-purchase strategies
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Resumo(s)
As the Sports Tourism sector grows and competition intensifies, O-Sports aims to refine their
strategies to ensure Customer Loyalty. This work project proposes hospitality strategies to
improve customer acquisition and retention, as well as a suggested Customer Journey Map, all
supported by a literature review, surveys and interviews. O-Sports seeks to position itself as a
leading brand by delivering exceptional experiences, leveraging technology and fostering longterm client relationships. These recommendations are designed to improve customer satisfaction
and establish O-Sports as a trustworthy name in sprots tourism, both in Portugal and
internationally
Descrição
Palavras-chave
Sports tourism Customer retention Customer loyalty Marketing strategies Customer relationship management, Customer journey Hospitality Event Management Digital marketing Social media marketing Word-of-mouth Loyalty programs Conversion