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Key considerations for entering the coffee shop market in Lisbon: exploring consumer preferences and perceptions - coffee, culture and society: how coffee-shop have been shaping the Lisbon consumers since the XVIII century recommendations
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Resumo(s)
Lisbon’s coffee shop market is highly competitive, requiring new entrants to understand key
consumer preferences. This study identifies crucial factors such as outdoor seating, parking,
menu variety, pricing, and ambiance through literature review, conjoint analysis, and
perceptual mapping. Additionally, it examines the historical and cultural evolution of coffee
shops in Lisbon, their role as social and economic hubs, and current industry trends shaping
challenges and opportunities.
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Palavras-chave
Coffee shop market Lisbon Conjoint analysis Perceptual maps Consumer preferences Perceptions