Success factors in fast food business franchising - a case of La Chica Panini

Abstract

This work project explores the factors that could aid the successful scaling of a fast-casual food franchise. Acknowledging the high failure rates of food businesses, the research identifies key financial metrics used by successful franchises. Focusing on La Chica Panini, a franchise concept set to launch in Mexico, this study provides actionable insights to assist entrepreneurs in developing scalable franchise business models. By analyzing factors contributing to franchise success, the project aims to offer practical recommendations for La Chica Panini and similar ventures in the food industry.