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The impact of England's national football team performance on the London stock exchange: an event study analysis

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This study investigates the influence of the England national football team’s performance in major tournaments on the London Stock Exchange. Utilizing an event study methodology, it examines FTSE 100 trading volumes and the stock returns of ITV and Unilever, representing the entertainment and consumer goods sectors, respectively. The results reveal no statistically significant relationship between match outcomes and financial metrics. These findings suggest that investor sentiment related to football results does not materially impact financial markets during the studied period. This research contributes to the literature by addressing conflicting findings in prior studies, highlighting the role of methodology and sample periods in understanding the relationship between non-economic events and market behavior.

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Event study Behavioral finance Efficient market hypothesis England National Football Team London Stock Exchange Abnormal returns

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Licença CC