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How to improve a business model of a streetwear brand
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| 4.32 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The research problem addressed in this thesis project is how to improve the business model of
the Portuguese streetwear brand Lowkey. To investigate this problem, the business model
canvas and the lean start up methodology were used. The main findings of this study are the
importance of establishing a close and honest connection with the community that relates with
the Lowkey concept, using the word to mouth as the main channel. These findings indicate that
it doesn´t matter how good a product can be, if people don´t know it exists. Also, and in
conclusion, these have significant implications for the continued sustainable growth of the
business, as well as the positioning and progression of the brand. Overall, this study contributes
new knowledge to the field of planning and launching new products through the community as
being a local brand.
Descrição
Palavras-chave
Lowkey Brand Streetwear Business model Sales Wall ride Vita nativa Community