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Nft projects in the automotive industry - identification & evaluation of success factors
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 5.65 MB | Adobe PDF |
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Orientador(es)
Resumo(s)
Many NFT projects are currently emerging, however, it is not clear why some are more successful
than others. This study analyzes NFT projects in the sports, automotive, and luxury industry to
determine success factors. These factors are validated through expert interviews. Furthermore, the
Business Model Canvas is adapted to build a structured framework for planning an NFT project.
Subsequently, these empirical findings are leveraged to build a best-practice use case for the luxury
industry. Through the discussion with three further experts, the feasibility is ensured and the
findings provide a profound approach toward future NFT projects.
Descrição
Palavras-chave
Nft Web3 Blockchain Success factors Automotive industry Semi-structured expert interview