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Puraqua - the launch of an innovative water filtering solution: business development
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 3.56 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
In Portugal, 54% of people do not drink tap water as their primary water source due to taste,
trust, and health concerns. The result is 36,000 tonnes of plastic water bottle waste created
annually in Portugal. Puraqua aims to provide an affordable, on-demand water filter solution to
leverage water consumption’s social and environmental impacts. This thesis uses the lean
startup methodology and relevant engineering tools to guide the development process. It shows
how learnings from external validation allowed a business model and product to be refined into
a minimum viable product, ready to launch for the Portuguese market.
Descrição
Palavras-chave
Lean startup Agile product development Plastic waste Water filter Impact Experimentation