A carregar...
Publicação
A consulting lab on Galp-s c-store B2c marketing strategy
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 4.85 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This project goal is to support Galp in adapting its C-Store concept to the evolving consumer
trends and increase this business’s relevance. Digitalization, personalization, and
diversification are trends that are shaping the increasingly relevant concept of convenience,
which itself is continuously evolving. To understand how to leverage Galp’s C-Store value
proposition, a market analysis, with a benchmark and best practice’s identification, a customer
profile analysis, including the identification of personas, and a concept testing and validation
have been conducted within this project. The outcomes are four recommendations, two of which
both an MVP and a Pilot Test are suggested.
Descrição
Palavras-chave
Digitalization Personalization Diversification Customer experience