A carregar...
Publicação
General title: promoting tourism through the organization of international sports events: a national and international Strategic Benchmark And Recommendations for the Portuguese ecosystem. Subtitle Clara Defourt: using the stakeholder mapping framework
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.18 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This research focuses on gathering benchmarks to establish a set of best-in-class strategies to foster
the tourism industry in Portugal through the organization of international sports events. To do so,
a series of interviews with relevant stakeholders within the national and international sports
ecosystem were carried out. The collected data was analyzed and presented using the frameworks:
Grounded Theory and Stakeholder Mapping. As result, this research concluded that the sports
organizations in Portugal should apply modern governance, establish a recognized
interinstitutional intermediary and leader to align the strategy and pursue a geographical approach
when applying it.
Descrição
Palavras-chave
International sports events Sport tourism Legacy planning Modern governance Theory of change Grounded theory Stakeholder mapping.