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Increasing ticket sales through efficient management of marketing plan: the sports tomorrow congress case_part 2
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| 1.85 MB | Adobe PDF |
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Resumo(s)
We focus on determining the success factors and strategies for the organization of periodical
sports business conferences. We use the Sports Tomorrow Congress organized by FC Barcelona
as a case study and after characterizing the context we provide a marketing plan to incorporate
our findings and recommendations, resulting from a 5-C analysis. We find that the key success
factors for such events are understanding the target audience, a correct allocation of budget to
marketing, setting up partnerships with key sponsors and investigate how they can be put in
context given this particular event. Key recommendations from our analysis are a thorough
study of the target audience, a promotion strategy in line with the expected number of
participants, and cooperation with various sponsors of international stature.
Descrição
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Event management Marketing plan Fc Barcelona Sports tomorrow congress