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How To create a breakthrough in consumer-based energy communities in Portugal - pricing strategy and place

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2022_23_Fall_47973_Ba_rbaraMiranda.pdf7.78 MBAdobe PDF Ver/Abrir

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In Portugal, Energy Communities are becoming increasingly relevant. Greenvolt Comunidades is a new player in the energy market that focuses on energy management. This report presents a comprehensive marketing strategy for the new service proposed “Poupança Unida”. The report includes one additional sub-report that deeper explore the Pricing Strategy tied with the Distribution Channel choices. The objective of the report is to create a breakthrough in consumer-based Energy Communities for Greenvolt Comunidades in Portugal.

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Greenvolt Greenvolt comunidades Energy communities Renewables Sharing energy solutions Breakthrough Marketing plan "Poupança unida"

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Licença CC