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Internationalisation plan for imeguisa Portugal- in - depth analysis o Czechia and LR on international market selection for small firms
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| 5.57 MB | Adobe PDF |
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This paper investigates an internationalisation strategy for Imeguisa Portugal, an SME focused
on developing and producing intralogistics solutions for the automotive industry. Following a
company’s situation analysis, custom-designed country selection process, in-depth market
analysis and entry mode selection process, a well-structured exportation plan to Mexico was
outlined and deemed the most suitable move for Imeguisa. A marketing plan and financial
forecast were further performed and complemented by actionable recommendations to
guarantee its success beyond national borders.
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Internationalisation plan Market selection Entry modes Marketing plan Financial forecast Strategy