Growth strategies for e-commerce startups companies: adegga case

Shuba, Victoria

http://hdl.handle.net/10362/18259

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Autores

Shuba, Victoria

Orientador(es)

Duarte, Miguel Munoz

Ribeirinho, Andre

Resumo(s)

The purpose of the paper is to determine efficient growth strategies for ecommerce startups companies. Based on an internship in Adegga, this thesis aims to use real life business situation for the research and helps the company to define marketing trends relevant for its specialty and growth. Therefore, business model and market analyses were performed, certain growth strategies were suggested and applied. The results of this work show the success of the company`s use of event marketing, storytelling and social media. The key conclusion is that combined application of online sales platform and offline presentations bring considerable financial and reputational outcomes.