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Comunicar (neuro)ciência : da rua para o laboratório e do laboratório para a rua
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Resumo(s)
A relação entre a ciência e a sociedade apresenta cada vez mais importância nas
instituições científicas, existindo uma preocupação crescente em promover o
envolvimento da sociedade com a ciência e o diálogo entre ambos.
No âmbito do estágio curricular realizado no gabinete de Comunicação de Ciência
do Champalimaud Neuroscience Programme da Fundação Champalimaud, foi
desenvolvido o projeto de comunicação de ciência “Comunicar (Neuro)Ciência – Da rua
para o laboratório e do laboratório para a rua”. Este projeto foi desenvolvido com o
objetivo de envolver os diferentes públicos e promover o diálogo entre os cientistas e a
sociedade, estando assim assente no modelo de Public Engagement with Science (PES).
O projeto “Comunicar (Neuro)Ciência – Da rua para o laboratório e do laboratório
para a rua” foi divido em duas fases diferentes: Fase I – Da rua para o laboratório e Fase
II- Do laboratório para a rua. Na Fase I – Da rua para o laboratório, foi realizado um
levantamento das perguntas que o público gostaria de colocar aos neurocientistas
através de entrevistas realizadas na rua, permitindo a produção de conteúdos e
atividades baseadas nos interesses da sociedade. Na Fase II – Do laboratório para a rua,
foram produzidos vídeos em que cientistas responderam às perguntas colocadas, bem
como planeados workshops que fossem de encontro aos interesses do público.
Resumidamente, foram realizadas 100 entrevistas e identificados os temas mais
vezes referidos pelo público - a memória, as emoções, a morfologia e funcionamento do
cérebro, e o mito da utilização de 10% do cérebro - tendo estes servido de base para os
conteúdos produzidos e os workshops planeados.
O presente documento está dividido em quatro capítulos. O enquadramento
teórico e contextualização da problemática são feitos no primeiro capítulo, com a
apresentação dos diferentes paradigmas de comunicação de ciência, da relação entre
unidades de investigação e a sociedade, em particular a ligação entre a neurociência e a
sociedade. No segundo capítulo é feita uma descrição detalhada das atividades do
gabinete de comunicação de ciência do CNP, para as quais contribui ao longo do período
em que este estágio decorreu, incluindo a escrita de comunicados de imprensa,
participação em eventos públicos e visitas de escolas.
O terceiro capítulo é dedicado ao projeto “Comunicar (Neuro)Ciência: Da rua para
o laboratório e do laboratório para a rua” e às suas duas fases.
Por fim, o quarto capítulo apresenta-se como um balanço de todo o projeto
realizado.
The relation between science and society has become increasingly important in scientific institutions and there is a growing concern about the engagement of society with science and with promoting the dialogue between them. Under the internship held at the Science Communication office of the Champalimaud Neuroscience Programme at the Champalimaud Foundation, it was developed a science communication project: “Communicate (Neuro)Science: From the street to the lab and from the lab to the street”. The main goal of the project was to engage the public and promote the dialogue between scientist and society, based on the model of Public Engagement with Science (PES). The project “Communicate (Neuro)Science: From the street to the lab and from the lab to the street” was divided into two different phases: Phase I - From the street to the lab and Phase II- From the lab to the street. In Phase I - From the street to the lab, was done a survey of the questions that the public would like to ask neuroscientists, through interviews on the street that allowed the production of contents and activities based on the interests of the society. In Phase II – From the lab to the street, were produced videos in which scientist respond to questions that been made by the public, and also were planned workshops that were into the interests of the public. Briefly, there were made 100 interviews and identified the most often mentioned issues by the public – memory, emotions, morphology and function of the brain, and the myth of using 10% of the brain- and these ones served as a basis to produce the content and plan the workshops. This document is divided into four chapters. The theoretical framework and context of the problem are made in the first chapter, with the presentation of the different science communication paradigms, the relation between society and research units, in particular, the connection between society and neuroscience. In the second chapter is detailed the activities of the CNP Science Communication office and the contribution made during the internship, including the writing of press releases, participation in public events and also school visits. The third chapter is dedicated to the project “Communicate (Neuro)Science: From the street to the lab and from the lab to the street” and its two phases. Finally, in the fourth chapter is presented a balance of the project that was developed. KEYWORDS: Science Communication, Communicate, Neuroscience, Public Engagement, Society, Champalimaud Neuroscience
The relation between science and society has become increasingly important in scientific institutions and there is a growing concern about the engagement of society with science and with promoting the dialogue between them. Under the internship held at the Science Communication office of the Champalimaud Neuroscience Programme at the Champalimaud Foundation, it was developed a science communication project: “Communicate (Neuro)Science: From the street to the lab and from the lab to the street”. The main goal of the project was to engage the public and promote the dialogue between scientist and society, based on the model of Public Engagement with Science (PES). The project “Communicate (Neuro)Science: From the street to the lab and from the lab to the street” was divided into two different phases: Phase I - From the street to the lab and Phase II- From the lab to the street. In Phase I - From the street to the lab, was done a survey of the questions that the public would like to ask neuroscientists, through interviews on the street that allowed the production of contents and activities based on the interests of the society. In Phase II – From the lab to the street, were produced videos in which scientist respond to questions that been made by the public, and also were planned workshops that were into the interests of the public. Briefly, there were made 100 interviews and identified the most often mentioned issues by the public – memory, emotions, morphology and function of the brain, and the myth of using 10% of the brain- and these ones served as a basis to produce the content and plan the workshops. This document is divided into four chapters. The theoretical framework and context of the problem are made in the first chapter, with the presentation of the different science communication paradigms, the relation between society and research units, in particular, the connection between society and neuroscience. In the second chapter is detailed the activities of the CNP Science Communication office and the contribution made during the internship, including the writing of press releases, participation in public events and also school visits. The third chapter is dedicated to the project “Communicate (Neuro)Science: From the street to the lab and from the lab to the street” and its two phases. Finally, in the fourth chapter is presented a balance of the project that was developed. KEYWORDS: Science Communication, Communicate, Neuroscience, Public Engagement, Society, Champalimaud Neuroscience
Descrição
Palavras-chave
Comunicação de ciência Comunicar Neurociência Envolvimento do público Sociedade Champalimaud Neuroscience Programme Science communication Communicate Neuroscience Public engagement Society Champalimaud Neuroscience Programme