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Sustainability culture in B Corp organizations
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| 520.18 KB | Adobe PDF |
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Resumo(s)
This study examines cultural drivers enabling sustainability adoption in B Corpcertified organizations. Through qualitative data from interviews with employees
and leaders, five key drivers are identified: Empowerment and Leadership
Support, Shared Purpose and Vision, Collaboration and Communication,
Curiosity and Innovation, Community and Social Responsibility. The findings
highlight the role of supportive leadership, shared purpose, and innovation in
embedding sustainability into business practices. Additionally, the research
illustrates how B Corp certification facilitates cultural transformation, offering a
conceptual framework linking cultural enablers, mechanisms, and sustainability
outcomes.
Descrição
Palavras-chave
Sustainability Organizational culture Leadership support Cultural drivers