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How are the characteristics of masculinity-femininity manifested in organizations that exhibit scalability?
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The study uses Hofstede's Cultural Dimension Theory to investigate how its dimensions affect
an organization's capacity for successful development. Qualitative data was collected through
interviews with 35 firms in scaling stages to assess various cultural dimensions within those
firms. The results indicate that top-level employees believe mostly in mixed approaches and
not a strictly black-or-white way of thinking. The selection of the Hofstede framework
disregards other prominent cultural frameworks, which may ultimately provide valuable
findings in future studies. This study is the first qualitative assessment that investigates specific
cultural characteristics while exhibiting scalability, adding important information to
organizational culture approaches.
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Palavras-chave
Hofstede Organizational culture Scalability Power distance Uncertainty avoidance Individualism-Collectivism Masculinity-Femininity Long term-short term orientation Indulgence-Restraint