Towards sustainable packaging in e-commerce: implementation opportunities and challenges

Abstract

By exploring sustainable packaging within e-commerce, this work highlights the importance of addressing packaging waste issues exacerbated by the pandemic, while noting that its adoption remains limited at scale. The main objective is to identify key opportunities and challenges faced by digital businesses in implementing sustainable packaging solutions. This research adopts a qualitative approach, drawing its data primarily from scientific literature, industry reports, and ten in-depth expert interviews. Results reveal major opportunities, yet challenges like supply chain constraints or economic viability persist. These findings suggest that strategic collaborations are essential for overcoming obstacles, thereby facilitating sustainable packaging adoption.