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Towards sustainable packaging in e-commerce: implementation opportunities and challenges
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Resumo(s)
By exploring sustainable packaging within e-commerce, this work highlights the importance of
addressing packaging waste issues exacerbated by the pandemic, while noting that its adoption
remains limited at scale. The main objective is to identify key opportunities and challenges faced
by digital businesses in implementing sustainable packaging solutions. This research adopts a
qualitative approach, drawing its data primarily from scientific literature, industry reports, and ten
in-depth expert interviews. Results reveal major opportunities, yet challenges like supply chain
constraints or economic viability persist. These findings suggest that strategic collaborations are
essential for overcoming obstacles, thereby facilitating sustainable packaging adoption.
Descrição
Palavras-chave
E-commerce Sustainable packaging Opportunities Challenges Sustainable supply chain Circular economy Reusable packaging Recycling