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Behavioral insights into ESG investing: extending the theory of planned behavior to retail investors suppressors and enhancers
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Resumo(s)
This research explores the behavioral dimensions of retail investors engagement and refrainment
according to ESG investments, extending the Theory of Planned Behavior. Through qualitative
interviews with eight retail investors and two asset managers, key enhancers (e.g. financial return
and ethical values) as well as suppressors (trust deficits and data complexity) were identified.
These findings highlight the interconnection of attitudes, subjective norms and perceived
behavioral control enriched by extended variables like trust, education and standardization.
Addressing barriers and fostering informed decision-making, this research provides actionable
implications for stakeholders to bridge the intention-behavior gap and enhance ESG investments
among retail investors.
Descrição
Palavras-chave
ESG Theory of planned behavior Behavioral investing Retail Investors