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The electric effect: analyzing the influence of battery electric vehicles on the value chain of German car manufacturers in Europe - a qualitative study on the transformation of procurement
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Resumo(s)
This research examines the impact of battery electric vehicles (BEVs) on the value chain of
German original equipment manufacturers (OEMs) in Europe. It explores the three stages of
procurement, production, and after-sales, analyzing how the dynamics influence these stages
using a qualitative methodology based on semi-structured interviews with industry experts. The
results indicate that each stage requires a responsive approach to the new dynamics. It offers
strategic recommendations to support German OEMs in managing the complexity of BEV
integration and possible future research.
Descrição
Palavras-chave
Automotive value chain German car manufacturers Battery electric vehicles Transformation Procurement Europe Production After-sales