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Publicação
Business in practice: Analysis of Proxima Motors' electrification process and personal reflection on team dynamics
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.38 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This work examines the transformation of a fictional automotive company, focusing on its
strategic shift towards a fully electric fleet in a rapidly evolving industry with core values of
innovation and sustainability. Through the use of a business simulation developed by
IndustryMasters®, the study explores key aspects such as strategy development, innovation
management, and financial performance. It also reflects on personal leadership growth and team
dynamics, highlighting the importance of decision-making, emotional intelligence, and
adaptability in high-pressure environments.
Descrição
Palavras-chave
Business simulation Develop a business strategy Team dynamics Automotive industry Electric vehicles Sustainability and ESG Personal reflection Decision-making Innovation