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Strategic optimization of the European full-service network carrier business model: analysis of key drivers shaping the airline industry
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Resumo(s)
This work examines how Full-Service Network Carriers (FSNCs) within the European airline
industry can adapt their business model to succeed in an evolving environment shaped by rising
costs, margin decline, and supply chain disruptions caused by increased geopolitical tensions.
While existing research has extensively analyzed the business models of FSNCs and the challenges they face in isolation, it has not yet explored how these challenges collectively drive
business model adaptation of FSNCs. Drawing on qualitative methods, this thesis proposes four
key recommendations: customizing the travel experience, reinventing loyalty programs, embracing technology for automation and reducing dependence on individual markets.
Descrição
Palavras-chave
Strategy Business model European airline industry Full-service network carrier Business model optimization Market dynamics Customer-centricity Operational strategies