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The rise of servitization in the German B2C solar energy market: investigating solar-energy-as-a-service business models from a customer perspective
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Resumo(s)
In the post-feed-in tariff era, business models in the German B2C solar energy market have
shifted from relying on governmental subsidies towards achieving profitability by providing
customers with effective service solutions and flexible financing options. This work project
investigates how Solar-Energy-as-a-Service companies can enhance their value generation,
delivery, and capture in current market environment. Through nine semi-structured expert
interviews and a review of secondary data, three key recommendations were formulated
directed at companies operating with SEaaS business models. These recommendations include
the areas of sales and marketing channels, predictive analysis for lead generation, and Energyas-a-Service expansion through electric vehicles.
The individual part of this work project examines key strategic components for customercentricity and competitive positioning within the Solar-Energy-as-a-Service Business Model
and illustrates the recommendation to expand customer reach, enhance engagement, and drive
solar energy adoption in the SEaaS market through strategic partnerships.
Descrição
Palavras-chave
Strategic business models Photovoltaic industry Solar energy systems Business model CANVAS Business ecosystem Energy-as-a-service Solar-energy-as-a-service SEaaS Virtual power plant All-in-one energy supplier