A carregar...
Publicação
Internationalization of UniqueMark : scaling innovation through a licensing model – analytical approach for market prioritization
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 3.94 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The internationalization of the UniqueMark® project study was supported by a comprehensive
analysis of market opportunities within the jewelry industry and an in-depth evaluation of
Contrastaria’s internal capabilities to scale this innovative solution globally. The project
included the creation of a model to select the three most suitable countries for technology
expansion, the interpretation of consumer surveys, and interviews with the Assay Offices of the
countries under consideration. Drawing on their specific characteristics and leveraging
combined academic and industry expertise to strengthen customer engagement and market
positioning, six licensing models were designed, accompanied by comprehensive
recommendations for their implementation.
Descrição
Palavras-chave
Internationalization Licensing models Hallmarking Jewelry Authenticity Innovation Technology Strategy consulting