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Shaping the future of grocery retail: a consulting lab on integrating generative Artificial Intelligence to enhance in-store operations at a Portuguese retailer: providing the pillars for sustainable integration through governance and change management
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Resumo(s)
The project explores the application of Generative-AI to enhance in-store operational
efficiency at Pingo Doce. The project focuses specifically on the development and
implementation of a chatbot designed to support in-store employees, by streamlining task
execution and boosting productivity. Through a comprehensive analysis, the study evaluates
both the operational and financial feasibility of the chatbot. Furthermore, the study
encompasses the elaboration of a pilot project, conducted to evaluate key performance
indicators, providing insight into the chatbot’s impact. Finally, strategic recommendations for
a full-scale roll-out were outlined, including governance and change management metrics to
ensure smooth integration and long-term success.
Descrição
Palavras-chave
Chatbot solutions Employee productivity Generative Artificial Intelligence Grocery retail innovation In-store operations optimization Operational efficiency Pilot implementation Portugal Strategy consulting